Privacy Policy

1) Introduction and Contact Details of the Controller

1.1We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data includes all data that can personally identify you.

1.2The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Kevin Hartmann, WILDHILLZ, Erlenweg 24, 72226 Simmersfeld, Germany, Tel.: +49 172 8759157, Email: service@wtb-outdoor.de. The controller responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1When using our website for informational purposes only, meaning that you do not register or otherwise provide us with information, we collect only the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website

- Date and time of access

- Amount of data transmitted in bytes

- Source/reference from which you accessed the site

- Browser used

- Operating system used

- IP address used (if applicable, in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for other purposes. However, we reserve the right to review server log files subsequently if there are concrete indications of unlawful use.

2.2For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser’s address bar.

3) Hosting & Content Delivery Network

For hosting our website and displaying page content, we use a service provider that operates exclusively on servers within the European Union, either directly or through selected subcontractors.

All data collected on our website is processed on these servers.

We have concluded a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prevent unauthorized data sharing with third parties.

4) Cookies

To make our website more attractive and enable certain functions, we use cookies—small text files stored on your device. Some of these cookies are automatically deleted when you close your browser ("session cookies"), while others remain on your device for a longer period and allow site settings to be saved ("persistent cookies"). The storage duration of persistent cookies can be found in your browser's cookie settings overview.

If personal data is processed through cookies, processing is carried out under:

- Art. 6(1)(b) GDPR for contract fulfillment,

- Art. 6(1)(a) GDPR if consent is given,

- Art. 6(1)(f) GDPR to safeguard our legitimate interest in optimizing the functionality of our website and ensuring a user-friendly and efficient website experience.

You can configure your browser to notify you about cookie settings, allow cookies selectively, or exclude cookies altogether.

Please note that disabling cookies may limit the functionality of our website.

5) Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected. The specific data collected depends on the respective contact form. This data is stored and used solely for the purpose of responding to your request and for related technical administration.

The legal basis for processing this data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your inquiry is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted once your request has been fully processed. This is the case when it can be inferred from the circumstances that the relevant matter has been conclusively clarified and no legal retention obligations prevent deletion.

6) Data Processing When Creating a Customer Account

In accordance with Art. 6(1)(b) GDPR, personal data will be collected and processed as necessary when you provide it to us for the creation of a customer account. The data required for opening an account can be found in the respective input form on our website.

You can delete your customer account at any time by sending a request to the aforementioned controller's address. Upon account deletion, your data will be erased, provided that all related contracts have been fully executed, there are no legal retention obligations, and no legitimate interest in continued storage exists on our part.

7) Use of Customer Data for Direct Advertising

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally.

We use the so-called double opt-in procedure for sending the newsletter. This means that we will not send you an email newsletter unless you have explicitly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to verify your subscription by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration to track any potential misuse of your email address at a later time.

The data collected during newsletter registration is used exclusively for sending our newsletter. You can unsubscribe at any time via the link provided in the newsletter or by notifying the controller mentioned above. After unsubscribing, your email address will be promptly removed from our mailing list, unless you have expressly consented to further use of your data or we are legally permitted to retain it for other purposes, which we inform you about in this privacy policy.

7.2 Sending Email Newsletters to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our range via email. According to § 7(3) of the German Unfair Competition Act (UWG), we do not require separate consent for this. Data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR.

If you initially objected to the use of your email address for this purpose, no emails will be sent. You have the right to object to the use of your email address for direct advertising purposes at any time with effect for the future by notifying the controller mentioned above. You will only incur transmission costs in accordance with basic rates. Once your objection has been received, the use of your email address for advertising purposes will immediately cease.

8) Data Processing for Order Processing

8.1 Transfer of Personal Data for Shipping and Payment Purposes

To fulfill the contract, we transfer personal data necessary for delivery and payment to the designated transport company and financial institution in accordance with Art. 6(1)(b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided during the order (name, address, email address) to personally inform you about upcoming updates within the legally prescribed period via an appropriate communication channel (e.g., mail or email), as required by Art. 6(1)(c) GDPR. Your contact data will be used strictly for this purpose and processed only to the extent necessary for the respective notification.

To process your order, we also collaborate with the following service providers who support us fully or partially in contract execution. According to the following provisions, certain personal data is transmitted to these service providers.

8.2 Transfer of Personal Data to Shipping Service Providers – DHL

We use the following transport service provider:

DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

If you have given your explicit consent during the ordering process, we will provide your email address and/or telephone number to DHL in accordance with Art. 6(1)(a) GDPR before delivery so they can coordinate a delivery date or provide a delivery notification.

If you do not consent, we will only share the recipient’s name and delivery address for the purpose of shipment fulfillment under Art. 6(1)(b) GDPR. In this case, prior coordination of the delivery date with DHL or a delivery notification will not be possible.

You can revoke your consent at any time with effect for the future by notifying the controller mentioned above or DHL.

8.3 Use of Payment Service Providers

- Mollie

We offer one or more online payment options through the following provider:

Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands

If you choose a payment method provided by Mollie that requires advance payment (e.g., credit card payment), your payment details (name, address, bank and card details, currency, transaction number) and information about your order will be transferred to Mollie in accordance with Art. 6(1)(b) GDPR. This data transfer occurs exclusively for payment processing and only to the extent necessary.

- PayPal

We offer one or more online payment options through the following provider:

PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method through PayPal that requires advance payment, your payment details (name, address, bank and card details, currency, transaction number) and order details will be transferred to PayPal in accordance with Art. 6(1)(b) GDPR. This data transfer occurs solely for processing the payment and only to the extent necessary.

If you select a payment method where we provide goods or services in advance, you may be required to submit certain personal data (full name, street, house number, postal code, city, date of birth, email address, telephone number, and possibly alternative payment details) during the order process.

To safeguard our legitimate interest in verifying your creditworthiness, this data is forwarded to PayPal for a credit check in accordance with Art. 6(1)(f) GDPR. PayPal assesses whether the chosen payment option can be granted based on your provided personal data and additional information (e.g., shopping cart, invoice amount, order history, payment experience).

The credit report may include probability values (so-called score values), which are calculated using a scientifically recognized mathematical-statistical process. Among other factors, address data is also included in the calculation of score values.

You may object to this data processing at any time by notifying us or PayPal. However, PayPal may still be entitled to process your personal data if necessary for contractually compliant payment processing.

9) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files stored on your computer that allow for an analysis of your website usage. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information. These web beacons help record, collect, and evaluate visitor traffic on the website.

The information generated by cookies and/or web beacons (including your IP address) about your use of this website is usually transmitted to and stored on a Google server. This may also involve data transfers to Google LLC servers in the USA.

Google uses the obtained information to evaluate your usage behavior concerning AdSense advertisements. The IP address transmitted by your browser within the framework of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties where required by law or where such third parties process the information on Google's behalf.

All the aforementioned processing activities, particularly reading information on the device used via cookies and/or web beacons, will only be carried out if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without your consent, Google AdSense will not be used during your visit to our website.

You can withdraw your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

Further information on Google's privacy policies can be found here:

https://business.safety.google/intl/de/privacy/

https://www.google.de/policies/privacy/

10) Retargeting/Remarketing and Conversion Tracking

Google Ads Remarketing

This website uses retargeting technology from the following provider:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in your browser that automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited. Additional data processing only occurs if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize the ads you view online.

If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data is temporarily linked to Google Analytics data by Google for this purpose to form target groups.

As part of the use of Google Ads Remarketing, personal data may also be transferred to Google LLC servers in the USA.

All the aforementioned processing activities, particularly setting cookies to read information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without your consent, retargeting technology will not be used during your visit to our website.

You can withdraw your consent at any time with future effect. To do so, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details on the processing carried out by Google and Google's handling of data from websites can be found here:

https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policies can be found here:

https://business.safety.google/intl/de/privacy/

https://www.google.de/policies/privacy/

11) Website Functionalities

11.1 Facebook Plugins

Our website uses plugins from the social network provided by:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To enhance the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a "2-click" or "Shariff" solution. This ensures that when you access a page on our website containing such plugins, no connection is made to the provider's servers.

Only when you activate the plugins and thereby give your consent to data transmission in accordance with Art. 6(1)(a) GDPR, your browser establishes a direct connection to the provider's servers. Regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), browser, and browsing history may be transmitted to the provider and further processed.

If you are logged into an existing user profile on the provider's social network, interactions performed via the plugins will also be published and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation does not affect data that has already been transmitted to the provider.

Data may also be transmitted to:

Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider to ensure the protection of our website visitors' data and to prohibit unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, ensuring compliance with European data protection standards based on an adequacy decision by the European Commission.

11.2 Instagram Plugins

Our website uses plugins from the social network provided by:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

If you are logged into an existing user profile on the provider's social network, interactions performed via the plugins will also be published and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation does not affect data that has already been transmitted to the provider.

Data may also be transmitted to:

Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider to ensure the protection of our website visitors' data and to prohibit unauthorized disclosure to third parties.

11.3 YouTube

This website uses plugins for displaying and playing videos from:

Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to:

Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. During this process, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent misuse.

If you are logged into a user account with the provider during your visit, clicking on a video will directly associate your data with your account. If you do not want this association, you must log out before clicking the play button.

All the aforementioned processing activities, especially setting cookies to read information on the device used, will only occur if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR.

You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

11.4 Trustami Trust Seal

Our website integrates graphic elements from the following provider to display external customer reviews and/or an externally awarded trust mark:

Trustami GmbH, Schröderstraße 5, 10115 Berlin, Germany

When you visit a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load them properly. During this process, certain browser information, including your IP address, is transmitted to the provider.

If personal data is processed in this context, it is done in accordance with Art. 6(1)(f) GDPR, based on our legitimate interest in the optimal marketing of our services and an appealing website design.

12) Tools and Miscellaneous

Cookie Consent Tool

This website uses a "Cookie Consent Tool" to obtain valid user consent for cookies and cookie-based applications requiring approval.

The "Cookie Consent Tool" is displayed to users when they access the site as an interactive interface, allowing them to grant consent for specific cookies and/or cookie-based applications by selecting checkboxes. The tool ensures that all cookies/services requiring consent are only loaded when the respective user has granted consent via checkbox selection. This ensures that such cookies are only set on the user's device when consent is provided.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If personal data (such as the IP address) is processed for storage, assignment, or logging of cookie settings, this is done in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management, ensuring compliance with legal requirements.

Another legal basis for processing is Art. 6(1)(c) GDPR, as we are legally obligated to make the use of non-essential cookies dependent on user consent.

If necessary, we have concluded a data processing agreement with the provider to ensure the protection of our website visitors' data and to prohibit unauthorized disclosure to third parties.

Further information about the operator and settings options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

13) Rights of the Data Subject

13.1 The applicable data protection law grants you the following rights regarding the processing of your personal data by the data controller (rights of access and intervention), with reference to the legal basis for each of these rights:

Right of access according to Art. 15 GDPR;

Right to rectification according to Art. 16 GDPR;

Right to erasure according to Art. 17 GDPR;

Right to restriction of processing according to Art. 18 GDPR;

Right to notification according to Art. 19 GDPR;

Right to data portability according to Art. 20 GDPR;

Right to withdraw consent according to Art. 7 (3) GDPR;

Right to lodge a complaint according to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTERESTS IN THE CONTEXT OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA. HOWEVER, FURTHER PROCESSING MAY BE RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU CAN EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

14) Duration of Storage of Personal Data

The duration of storage of personal data depends on the respective legal basis, the purpose of processing, and, if applicable, the respective statutory retention period (e.g., commercial and tax retention periods).

When processing personal data based on explicit consent according to Art. 6 (1) lit. a GDPR, the relevant data will be stored until you withdraw your consent.

If there are statutory retention periods for data processed within the scope of legal or quasi-legal obligations based on Art. 6 (1) lit. b GDPR, such data will be routinely deleted after the retention periods have expired, provided they are no longer required for contract performance or initiation, and/or there is no legitimate interest on our part to retain the data.

When processing personal data based on Art. 6 (1) lit. f GDPR, the data will be stored until you exercise your right to object according to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

When processing personal data for direct marketing purposes based on Art. 6 (1) lit. f GDPR, the data will be stored until you exercise your right to object according to Art. 21 (2) GDPR.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.